Global Newspapers Circulation increased 4.61 percent in 2006
Newspaper circulations world-wide rose 2.3 percent in 2006 while newspaper advertising revenues showed substantial gains, the World Association of Newspapers announced today.
WAN said global newspaper sales were up +2.3 percent over the year, and had increased +9.48 percent over the past five years. Newspaper sales increased year-on-year in Asia, Europe, Africa, South America, with North America the sole continent to register a decline.
When free dailies are added to the paid newspaper circulation, global circulation increased +4.61 percent last year, and +14.76 percent over the past five years. Free dailies now account for nearly 8 percent percent of all global newspaper circulation and 31.94 percent in Europe alone.
“Newspapers in developing markets continue to increase circulation by leaps and bounds, and in mature markets are showing remarkable resilience against the onslaught of digital media. Even in many developed nations the industry is maintaining or even increasing sales,” said Timothy Balding, Chief Executive Officer of the Paris-based WAN . “At the same time, newspapers are exploiting to the full all the new opportunities provided by the digital distribution channels to increase their audiences.
Paid daily newspaper circulations were up in 31 percent of the countries surveyed in 2006, stable in half the countries and down in 19 percent. Over the past five years, newspaper circulations were up in more than half of the countries surveyed and stable in 20 percent.
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