Circulation battle on the streets of London
Two free newspapers in London are fighting a circulation battle on the streets.One of the papers, London Lite, sent a video recently to media buyers that showed distributors ostensibly dumping 2,900 copies of its rival, The London Paper, into garbage bins. The London Paper responded by saying that it had pictures of dumped copies of London Lite.
The accusations matter to advertisers because newspaper ad prices are largely based on circulation. The British Audit Bureau of Circulations, an industry group, said that it would investigate.
The London Paper has a circulation of about 502,000, according to the audit bureau, in contrast to 400,000 for London Lite. But analysts say it is hard to know how many of those copies are actually read, because The London Paper and London Lite are distributed by street hawkers who try to press as many copies as they can into the hands of evening commuters, writes the New York Times.
No Comments »
No comments yet.
RSS feed for comments on this post. TrackBack URI
Leave a comment
Line and paragraph breaks automatic, e-mail address never displayed, HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>
