Women don’t click with Internet videos

Women prefer the remote over the mouse when it comes to watching videos even though they outnumber men in cyberspace. About 97 million women in the United States will use the Internet this year compared with 91 million men, according to a study by eMarketer. But the report also says only 66 percent of those women are watching videos online compared to 78 percent of men. ‘Men are more visual than women, who tend to communicate in writing and or in words,’ said Debra Aho Williamson, senior analyst with eMarketer and the author of the report. ‘Women are more likely to use the Internet to get things done,’ Williamson said. ‘Men are more likely to use the Internet to have fun. And a lot of what you see on youtube.com is silly, time-saving kinds of things that maybe women don’t feel they have the time for, or don’t want to have the time for.’ Williamson said that despite the growth of youtube.com, women have not been part of the site’s traffic spike. The study suggests however that women will not lag behind for long. By 2011, 84.6 percent of women will be Internet video viewers, right behind men at 88.8 percent. ‘The gap is going to close pretty quickly as the content becomes available that women are interested in and they become more comfortable with it,’ Williamson said. (Reuters)

No Comments »

No comments yet.

RSS feed for comments on this post. TrackBack URI

Leave a comment

Line and paragraph breaks automatic, e-mail address never displayed, HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>