Could a Newspaper Succeed Completely Online?
Interesting article in the Seattle Times about whether their rival paper, the Seattle Post-Intelligencer, might switch to being available only online. The fact that this story is in the Times gives an indication of what is going on. The two papers are linked under a Joint Operating Agreement, with the Times handling all circulation, advertising and production for both papers, but maintaining separate editorial staff. About 4 years ago the Times tried to trigger an escape clause in the JOA based on continued losses. Part of this agreement is that on Sunday the P-I does not publish, and subscribers to both papers get the Times. That’s why the article is in the Times, although I will say that as far as I can tell, the coverage of the situation in both papers has been completely objective. Thanks Proudly Serving
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