Observer experiments with web-first strategy

The British Observer has begun experimenting with a web-first strategy for news. The Observer published a story on its website at 6.30pm Thursday which revealed that the Suffolk bird flu turkeys may have caught the virus from a batch of imported Hungarian birds. Kamal Ahmed, executive editor, news, said the newspaper broke with the tradition of saving exclusives for Sunday’s paper because it had lost too many scoops in the past - but he stressed that breaking news online would not be a regular practice. ‘But we’ve got to be careful - it’s not something we are going to do day by day. We’re about giving our readers the best stories and analysis every Sunday. If we turn ourselves into a news organisation that sprays out stories all the time then we lose the very value of what we do on a Sunday.’ (Press Gazette,February 12, 2007)

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