UK to change newspapers web traffic measure

The UK’s newspaper circulation body is changing the way it measures internet traffic, making it easier to make comparisons between print sales and website usage figures. ABC Electronic, a division of the media industry-owned body that audits website usage based on companies’ own internal traffic logs, is to replace page impressions with unique users as its principle online measure. Page impressions is a measure of the volume of traffic on a website, while unique users provides a clearer guide to reach. ABCe is making the switch to its measurement methodology following a ruling by the Joint Industry Committee for Web Standards. ABCe, the online arm of the Audit Bureau Circulation, measures website traffic for a range of media companies including, in the newspaper sector, the likes of the Guardian, Daily Mail, Financial Times, Daily Telegraph, Times and Sun. A number of other measurement companies, including ComScore and Nielsen NetRatings, also offer measurement figures by unique users. However, ABCe is the only body to certify statistics using the server logs of websites. (Media Guardian,December 07, 2006)

No Comments »

No comments yet.

RSS feed for comments on this post. TrackBack URI

Leave a comment

Line and paragraph breaks automatic, e-mail address never displayed, HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>