International Herald Tribune launches media blog

The International Herald Tribune (IHT) now has its own blog, Metamedia, focusing on the convergence of media and technology. The blog is commented by two reporters, Doreen Carvajal from the Paris IHT and Eric Pfanner from the London IHT. The postings, about different trends in the media, are all written in a dualistic structure, one reporter commenting and the other responding. More and more newspapers assign or encourage their reporters to work on the ‘enemy front’, blogs.