MediaGuardian launches viral video chart

MediaGuardian is to publish a weekly chart of the most talked-about videos being linked to by bloggers. The top 20 viral video chart will be published every Friday on MediaGuardian.co.uk and produced by Unruly Media. Unlike other popular viral videos - which typically feature extreme humour or porn - Unruly Media compiles the chart by scanning 2m blogs each day, tracking the most referred to videos on sites like YouTube, MySpace and Google video. The majority of references link to video on YouTube where content is usually very topical. Scott Button, the Unruly Media managing director, said viral video was a good reflection of the news agenda. The chart monitors English-language blog videos, but Unruly Media will shortly launch versions in Chinese, Japanese and Spanish. (Media Guardian,November 27, 2006)

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