NewspaperIndex mentioned in Wall Street Journal today

WSJ correspondent Daniel Harrison has a great article in todays Wall Street Journal about the glowing free sheet market in Scandinavia.
Snip:

Still, the market for free newspapers is becoming quickly saturated, and it’s just “a matter of months” before some of the newly launched titles fold in the face of financial pressure, says media pundit Hans Henrik Lichtenberg of Newspaperindex.com. But distribution is a huge problem for the freesheets, Mr. Lichtenberg says, which raises the question of whether the advertising is effective. “They are all over the streets, in trains and in coffee shops,” he says. “It’s annoying and it adds another meaning to the word junk-news. There have been many incidences of entire truckloads of free newspapers left at parking lots.”

The entire article can be found behind the pay-walls here: Link

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1 Comment »

1. Bloggers quoted in traditional media!…

   I would like to congratulate two bloggers whom I follow that were recently quoted in mainstream traditional media: Kambiz Kamrani is quoted in the Baltimore Sun’s “Common realities”. Kamriz says: Please excuse me while I bask in this accomplishment,…

   Trackback by Erkan's field diary — November 27, 2006 @ 1:04 am

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