Web browsing beats page-turning

Europeans now spend more of their week online than they do reading newspapers or magazines, according to a report. A Jupiter Research study of 5,000 people in western Europe found that time spent online has doubled to four hours a week in the past three years. However, the study found that new media was not cannibalising print and TV. Print consumption had stayed at its 2003 level of three hours per week, while TV usage had risen from 10 hours to 12 hours. The research also confirmed some well-established trends. It found that 15-24 year-olds spend most time online, with the figure gradually declining with age. The opposite is true for traditional print media, where time spent reading papers and magazines peaks with those over 65 years-old, and falls as people get younger. Jupiter also found that broadband users spend more than three times as many hours a week online as dial-up users. (BBC News,October 10, 2006)

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