Asahi Shimbun’s digital strategy examined at WAN Conference

With a daily circulation of 12m, Japan’s Asahi Shimbun is the world’s second largest newspaper in terms of sales. But the Asahi goes far beyond paper - it is one of the world’s leading innovators of the digital newspaper. How the Asahi Shimbun collects and analyses consumer behaviour online and uses that information to create its multi-media business model will be examined at the World Digital Publishing Conference, a new event from the World Association of Newspapers, to be held in London from 26 to 27 October next. Takashi Ishika, Director of the Asahi’s Digital Business Project Team, will explain how the newspaper looks at the consumer market across multiple media in a conference session on understanding and exploiting consumer behaviour online. He will be joined in the session by Alexander Burmaster, European Internet Analyst for Nielsen/NetRatings, which tracks the changing internet landscape and its impact on news and information delivery. (World Association of Newspapers,September 15, 2006)

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