Internet to overtake newspapers in advertising

The internet will overtake national newspapers this year to become the third biggest medium for advertising spending, according to a report today from Global advertising firm GroupM. It  said the internet will take a 13.3% share of the media advertising market in 2006 compared with 13.2% for the printed versions of national newspapers.
It contrasts with last year’s 9.7% for the internet and 13.8% for national newspapers and propels the internet into third place behind regional newspapers and TV, which are forecast to take 19.6% and 28.8% this year respectively, writes The Irish Examiner.
The report highlighted the pressure on newspapers to develop new ways of winning advertising revenues as the growth of internet advertising eats into profits.
Report author Adam Smith, futures director at GroupM, said the internet will continue to rival regional newspapers as it develops stronger platforms for classified ads where there is “massive potential” for growth.
He said the growth of the internet could turn into a “critical assault” on newspaper profits.

No Comments »

No comments yet.

RSS feed for comments on this post. TrackBack URI

Leave a comment

Line and paragraph breaks automatic, e-mail address never displayed, HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>