Where to draw line when street ads give you a ring
It is the latest twist in the budding niche of mobile marketing. Sometime in the next few weeks, French billboards will be able to speak to your mobile phone - but only with your permission. When participating users are near an active advertisement - it could be part of a billboard or a bus shelter poster - their phones will automatically receive a notice that a digital file can be downloaded. The information could range from a ring tone or short video to a discount voucher. ‘With this project, we are really starting to create the personalised digital city,’ said Albert Asseraf, director of strategy, research and marketing at JCDecaux, the outdoor- advertising company behind the project. JCDecaux, for an undisclosed amount, purchased the exclusive license to the technology, which was developed over the past decade by the government- run French National Institute for Research in Computer Science and Control (Inria). The potential shortcomings would be apparent in any large public space that might have many digitally enabled posters close to one another. (International Herald Tribune,May 08, 2006)
1 Comment »
RSS feed for comments on this post. TrackBack URI
Leave a comment
Line and paragraph breaks automatic, e-mail address never displayed, HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>
Ad creep = ads actually creeping up on you…
Well, it’s not like we haven’t known here in adland where we were headed, already back in 2001 there was a poster-campaign in New York that beamed restaurant guides to peoples palmpilots via infrared, and everyone knew that GPS and SMS would make pho…
Trackback by Adland — May 22, 2006 @ 4:03 pm