New Austrian tabloid in the pipeline

Thursday March 30th 2006, 9:25 am
Filed under: Newspapers

A new mass-circulation daily will hit Austria’s news stands in September, its publisher Wolfgang Fellner announced late on Tuesday. The paper, Oesterreich (Austria), will be a tabloid and draws its inspiration from the USA Today. The new daily will be 20 per cent bigger than Austria’s current leading tabloid, the Kronen Zeitung, Fellner said. An initial 250,000 copies of Oesterreich will be published, and 650,000 copies of its Sunday edition, said Fellner, who is already a leading magazine publisher. Oesterreich will reflect the population’s ‘Austrian awareness,’ and will be easily distinguishable from the Kronen Zeitung, which sells 1m copies a day, Fellner said. With a readership of nearly 3m among an 8m Austrian population, the Kronen Zeitung is said to have the world’s highest circulation density. Fellner is also planning to publish a new daily sports newspaper entitled ‘World Championship Live’ for the soccer World Cup taking place in Germany in June, he said. (AKI News,March 30, 2006)

These icons link to social bookmarking sites where readers can share and discover new web pages.