Brussel to pave the road for more Product Placement

The European Commission has announced plans to regulate television services delivered over the internet. The Brussels executive will publish its Television Without Frontiers proposals next month. The Proposals will update existing rules concerning programme delivery and the need for programme makers to tap new sources of funds as viewers use personal video recorders to skip adverts (I thought people did that 20 years ago!?!). The main elements of the intended legislation relate to extending product placement opportunities in programme content. The new legislation will also seek to define audiovisual services more broadly as a delivery of moving images with or without sound and distributed by electronic networks, so that moving images over the internet are also covered.

Read the entire proposal here:

http://europa.eu.int/comm/avpolicy/regul/regul_en.htm#2

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