Online Newspapers reaches $1 billion in revenues

A new eMarketer report forecasts strong gains for the online newspaper industry, and examines the factors that are driving growth.

“Online publishers are posting consistently strong — indeed, extraordinary — financial results. Among the strongest are the online operations of traditional newspapers,” says Ezra Palmer, Editorial Director at eMarketer and author of a new report, Online Publishing: Focus on Newspapers.

“The online newspaper industry reached a benchmark in 2004: $1 billion in revenues, the majority from advertising,” says Mr. Palmer. Still there is a long way to go to reach the advertising giants on the Internet:

“The $1 billion mark is no small achievement, but it was passed long ago by portals. Yahoo!, Google, AOL and MSN alone generate more than eight times as much advertising revenue as the entire online newspaper industry.”

There is an free excerpt of the report online here.

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