A Fifth of Online Users Rely on Web Newspapers
News: A Fifth of Online Users Who Read Newspapers Now Rely Primarily on Web Editions, According to Nielsen//NetRatings - Jun 20, 2005
Yesterday, Nielsen//NetRatings reported findings from the Nielsen//NetRatings @Plan Summer 2005 release on online versus offline newspaper consumption. The research focused exclusively on Internet users who consume newspapers and excluded online users who obtain their news from other online news and information sources.
The research shows that a significant 21 percent of Web users who read newspapers have transferred their readership primarily to the online version, while a majority, or 72 percent, of online users who consume newspapers primarily still access print editions (see Table 1). Seven percent of online users who consume newspapers split their time evenly between the online and offline editions.
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If this kind of a study was undertaken in India, I guess I will be amongst the 7% of people splitting their time between the print and online editions of the newspapers.
Had it not been for my profession as a PR Consultant in India, I’d definitely would have been amongst those spending their time exclusively reading the online editions coupled, of course, with your blog! :-)
Thanks for sharing the survey with us.
I find your blog extremely useful because of the relevant posts.
Keep up the good work.
Rishu
SEO Expert India
Web Designer India
Comment by PR Agency India — July 10, 2005 @ 4:10 pm