Worldwide newspaper circulation up 2 per cent in 2004
Sales of newspapers edged up worldwide by more than two per cent in 2004, Internet traffic grew 32 percent, advertising revenue recorded significant gains and India, China and Japan were the world’s biggest newspaper markets in 2004, the World Association of Newspapers (WAN) said on Monday.
In its report on trends in the newspaper industry, WAN said 395 million copies of newspapers were sold daily in 2004 and read by an estimated one billion people worldwide.
China, India and Japan were the world’s biggest newspaper markets in 2004 and China overtook Japan as the country with the highest number of publications in the world’s top 100.
“It has been an extraordinarily positive 12 months for the global newspaper industry,” said Timothy Balding, Director General of the Paris-based WAN. “We have come to expect big circulation gains in developing countries, but it has been a very long time since we saw such a revival in so many mature markets. Newspapers are clearly undergoing a renaissance through new products, new formats, new titles, new editorial approaches, better distribution and better marketing.”
Three-quarters of the world’s 100 best selling daily newspapers were now published in Asia where sales were up 4.1 per cent for the year.
Worldwide newspaper circulation grew 2.1 per cent, the number of daily titles was up two per cent and advertising revenue rose 5.3 per cent, its biggest jump in four years, the WAN report said.
From the report:
Advertising
Advertising revenues declined in the five-year period in seven EU countries for which data was available; Finland, -3.22 percent; France, -23 percent; Greece, -0.26 percent; Italy, -16.33 percent; Spain, -6.28 percent; Sweden, -15.8 percent; and the United Kingdom, -6.31 percent.
- In Russia, newspaper advertising revenues increased 31 percent in 2004, compared with a 17 percent increase in 2003.
- In Australia and New Zealand, revenues were up 7.6 percent and 14.7 percent respectively over one year.
Internet
- Internet traffic grew 32 percent last year and 350 percent over five years for the newspaper web sites for which data is available over several years.
- Internet advertising revenues continue to grow rapidly, and were up 21 percent in 2004, the highest growth for five years.
Free Dailies
- The size of the free daily market in several countries is impressive; in Spain, free daily distribution represents a huge 40 percent of the market; in Italy, 29 percent; in Denmark 27 percent, and in Portugal, 25 percent.
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