Danish newspapers introduces new models for online subscribtion
Journalist Ernst Poulsen writes at Poynter Online:
Two more Danish newspapers decided to ask readers to register in order to let them “through the gates.” Berlingske.dk has chosen a “silver/gold” subscription model, where those who pay for a subscription to the newspaper get access to more features. Information.dk has chosen a simple model: Five articles are free; everything else requires payment or subscription.
“..I wonder whether the newspapers understand me. I subscribe to three different papers at home, and I could probably find log-in information for just about any Danish newspaper at work. But — even though it’s part of my job — I can’t remember the last time I bothered.”
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