China: potential new free daily newspaper

China: potential new free daily to compete with Metro

Asia Media reports that the real estate giant Centaline is in talks with the Kowloon-Canton Railway Corporation to distribute a new free newspaper at railway stations. If the deal becomes a reality, the free paper could have a potential readership base of up to 980,000 people. The new paper would target affluent audiences and would have to compete with Metro Daily, which already distributes 302,000 editions in other transportation stations. While the new paper is on a hunt for editorial, advertising, and marketing staff, Metro has reported the recent loss of several editors and other staff. The new daily will undoubtedly face an uphill battle in the already crowded media market, but having ties to Centaline’s property outlets might increase the paper’s chances for success. The paper will hopefully publish the first edition in a few months and is set to have an initial print run of 100,000 copies a day.

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