They make $ on YOUR readers using YOUR newspapers!

Besides updating NewspaperIndex I am working as a consultant and freelance journalist. Recently I have begun writing for a Scandinavian company Mediaplanet.

Their business is to make supplement editions for newspapers. The last one I wrote for them was ‘Private Investment”. It had 16 pages and was distributed with the major Danish financial newspaper Børsen. Right now I am writing another one that will be published with the largest newspaper in Denmark in June.

I write about half of the pages in the supplements and the rest are sold for advertising by two young talented salesmen in Copenhagen. The company started in Sweden but after a few years they no have offices and regular supplements in four countries and they are still expanding.

Mediaplanet has in such a short period of time become one of the most successful companies within the “paper in paper” industry.

I really like this job, but I wonder as a newspaper enthusiast, why in the world doesn’t the established newspapers go for this market? Hey, wake up. Startup kids are making millions on YOUR readers using YOUR newspapers!

Circulation is going down all over the world, journalists are fired and no one in the newspaper industry are thinking in new business models except from the recognized ‘media industry insiders’ that continues giving outdated suggestions.

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