More free newspapers in Europe
MediaBulletin writes that Guardian Newspapers are considering launch of a free edition in London. Others are having similar plans:
Richard Desmond’s Express Newspapers has been working on a concept called London-I for around two years, and is widely predicted to be the first to launch. NewsGroup Newspapers, The Sun, is also believed to be interested in the opportunity, but would not comment.
However, the Guardian does have a track record in the free newspaper market. It co-publishes the Metro free newspaper in Manchester with Associated Newspapers and the Manchester Evening News last month launched a free afternoon version, Manchester Evening News Lite.
The latest publisher to go free is the Financial Times, which last week revealed plans to distribute a double-sided A4 briefing in the City and business hotels, also available as a free PDF on its FT.com website, from the end of this month.
The potential for free newspapers in the capital and other urban centres has been proved by Associated Newspapers, which brought out the morning Metro in 1999 and then launched a free edition of the London Evening Standard, called Standard Lite, in December 2004.
More: Five rescue strategies for European newspapers
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